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Wings Toward the Sun: The Culture Clash Behind Boeing's Fall From Grace and the Flight Path to Redemption
Blake Emery offers an insider's perspective on Boeing's cultural transformation, from its collaborative engineering roots to a more financially driven focus. He provides valuable insights into both intended and unintended consequences of such a shift.
Emery dedicated nearly four decades to The Boeing Company, culminating in his role as director of differentiation strategy for Commercial Airplanes. With a background in organizational psychology, he was instrumental in steering passenger-focused research that shaped Boeing's approach to the passenger experience. He led research that influenced both the interior and exterior design of aircraft, especially the 787 Dreamliner.
He helped shape Boeing's ethos to "airplanes for people," embedding emotional appeal into commercial viability.
